MAURICE BARRES
No end, only an endless stream of memories. Memories of a Paris of spectacle, forever captured by the intellectual fervor of Gertrude Stein. Of a London during the Swinging London era, where the Stones and David Bailey crossed paths. At 64 Maurice Barrès – whether fantasy, dream, or reality – day and night pulse with echoes of bygone sirens. Without succumbing to nostalgia, without betraying what already stands, yet honoring the ashes of a place steeped in elegance and luster, the meeting of Paris and London spins the Ariadne’s thread of a project reborn with soul. A project that magnifies the archaeology of the site, shaking off – on the rocks – a Haussmannian patina awakened by bold gestures. Between a little sonata and a pop anthem, a master painting and glossy paper, unfold spaces in contrasts, dueling yet harmonious, linked together by visual nods that bridge multiple eras and styles. Fiercely tasty cocktails add to the alchemy, where neo-classical wood paneling mingles with a bar made in Foresso and Brit-Scottish tartan, a jet-black clubbing entrance recalling Annabel’s, raw walls and a Cozy Corner, a retro-futurist desk and a Master Bedroom with an Emperor’s bed beneath the stars. As if the miraculous equation to resurrect the place came straight from the mouth of the flamboyant Gatsby: “You can’t relive the past? But of course, you can!”.

